Digital Landscape

OOIIO Arquitectura wins a Special Mention in the Contest organized by AD magazine for the construction of the VIP Hall of ARCOmadrid, one of the most important International Contemporary Art Fairs in the world.

The design proposed by OOIIO aims to achieve a very original and fun VIP Room at the lowest possible cost, using QBOX materials, which guarantee us a very wide creative possibility, also obtaining a 100% recyclable space.

People who visit ARCOmadrid normally end up saturated and tired after intense days of professional and commercial relations, or simply visiting everything offered by the art galleries that participate in the fair. A lot of information that should be settled when the time comes.
For this, we decided to create a DIGITAL LANDSCAPE that helps visitors to escape, suddenly looking immersed in a new and fun world, designed to awaken sensations and play with the senses.
The visitor will suddenly find himself in a desert, in an oasis, in an area of ​​rocky mountains, surrounded by vegetation, animals, pixelized natural elements. A fun and amazing DIGITAL LANDSCAPE.

Thanks to the design material with which we work, our proposal for the VIP room is completely versatile and will be full of surprises and fun elements that will awaken the senses and make the imagination of all visitors fly. We do not want a formal and boring design, but quite the opposite, fresh and innovative.

We work with some materials on which it is very easy to draw and intervene, we propose that our digital landscape change, and be full of surprises, allowing several artists to use our figures as canvases, performing live performances if deemed appropriate.

Our digital landscape will be full of life, a company specialized in mapping will collaborate with us projecting on certain points and objects previously designed images, making the experience of visiting the VIP room very unique and stimulating.

The VIP room will be fully recyclable, thus proposing a sustainable design, consistent with contemporary social demands and concerns. A 21st century design can never forget the respect for the environment. Our proposal does not.

Digital Landscape is a VIP room proposal that will not leave anyone indifferent. Visiting it will be an experience, something to tell, the media will undoubtedly be set in a space as peculiar as the one we propose.

Without doubt, an original, striking and unique design, achieved by investing very few resources, for ARCOmadrid.

Link to other Interior Design proyects by OOIIO Architecture.

  • Awards and Honours: Competition, Special Mention.
  • Status: Competition Entry.
  • Project Year: 2016.
  • Location: Madrid, Spain.
  • Design: OOIIO Arquitectura + Jesús Reyes.
  • Team: Joaquín Millán Villamuelas, Jesús Reyes García, Pilar Bolaños Almeida.
  • Client: ARCOmadrid – AD Magazine.